Aesthetic Experience and visual composition

Q. Find both good and bad examples of digital communication aesthetics, based on this author's perspective and prior reading on Gestalt theory.


A good example of digital communication aesthetics

www.hbo.com

This article, by Tim Greenzweig, addresses that the idea of “look and feel” is essentially an issue of how to “decorate” the information. One of the forms of organizing information in his article is ABA form and the site above is a good example of it. In terms of this form, this website has beginning and end components (HBO PROGRMAS and TONIGHT ON HBO or INSIDE HBO) and one middle element (HBO ORIGINAL SERIES). Moreover, on the basis of gestalt theory, this is well-organized site in terms of “grouping” and “continuity.”

An additional example with the same concepts above
www.desertgardens.com

Both sites are just simple; however, such idea might enable the users to understand the contents and to find what they need easily.

A bad example of digital communication aesthetics

www.drc-egypt.com

With the perspective of “the Rule of Third” and other concepts in this article, this site might not be thought as a good website.