Multidimensional analysis for Multiple Audiences

Q. How might these key points from reading be applied, in either in the project or in something you are doing at work?

A way of connecting content with information requirements and ensuring a dynamic document fits varying audience needs

An effective method of analyzing and reaching the audience – Multidimensional Analysis for custom content for Multiple Audiences

“Multidimensional Analysis” for “Multiple Audiences”

To publish a good web site, it is generally aware that analyzing various users’ specific needs is important to approach to them effectively. In this article, Multidimensional Analysis for Custom Content for Multiple Audiences, the author touches on the importance of how to satisfy different kinds of the audiences’ needs in order to successfully deliver the contents in the web site and as an example, the multidimensional analysis is introduced. That is, there are three factors that are required for effective communication: Knowledge, detail level, and cognitive ability.

(1) Reader knowledge of the topic: One of the most important factors to connect the context to the readers effectively is to realize their background or knowledge about the topic well.
(2) Reader-desired detail level: Regardless of the users’ knowledge, the reasons why they visit the web site are different. That is, some want to get information briefly; on the other hand, others want to get in-dept information.
(3) Reader cognitive ability: Regardless of their knowledge and desired details, the abilities of the reader to understand the contents are different as well.

In the team project, the desert declamation, these factors are, of course, essential. In my opinion, the prospective users of this web site are divided into two main groups. One group is those who are already interested in the desert and searching for some information. The other is those who have no idea or a little interest without any reasonable motivation to visit the web site. Especially, if international people whose countries have no desert visit it and the contents are more academic or professional, few will return to this web site again.
The case of the factor, reader-desired detail level, is similar to the first. If the contents are simple and brief, it might not be useful for researchers. In addition, think about the international reader who visits this web site. Even though he already has background and interests in this topic, he feels it does not fit his needs at all if the contents are not established without considering the readers’ reading abilities in English.